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Case Study: Under Armour

How Under Armour Increased Their Talent Pipeline by 10X

Under Armour needed a way to diversify their talent pool and create stronger relationships with students. Learn how they reached 10x the number of campuses they interacted with than last year.

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Learn about Under Armour's Talent Acquisition Network.

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Schools Reached Pre-Turazo

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Student Interviews

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Schools Reached Post-Turazo
 

Cultivating Emergent Talent at Scale

Through their Turazo talent acquisition network, Under Armour leverages their existing university relationships while also building strategic partnerships with schools that serve predominantly minority populations. Through these efforts, they’ve gone from interacting with roughly 20 schools a year to over 200.

The ability to connect students across the country with our teammates for an inside look into working at Under Armour, has been the greatest value of the platform. Students gain professional development and guidance and our internal team gets the opportunity to be part of our University Recruiting strategy.

Raphael

Manager / University Recruiting at Under Armour

My session with an Under Armour employee was extremely helpful and informative about careers at UA. He offered excellent insight about what to expect as an intern, told me how the student-athlete experience has impacted him, and gave great advice for moving my career forward. Our conversation made me very excited about pursuing opportunities at Under Armour!

Cassandra

Student / Notre Dame

Through the platform, we’ve been able to identify talented students who could be future interns in our programs. The platform has become an additional recruiting tool giving students the opportunity to have direct connection with our employees through conversations. Many students have given feedback on campus that the conversations are meaningful, impactful and gives them better visibility into their future career paths

Brian

University Recruiting at Under Armour

 

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Learn more on how Under Armour is scaling their recruiting efforts.