Categories: ArticlesPublished On: September 1st, 2022

Recruiting Case Study: Microsoft Reach and Turazo launch and grow pipeline development

Kim Grant

The Microsoft Reach Virtual Recruiting Network pairs early-career and aspiring UX designers with Employee Ambassadors from within Microsoft’s Design community. These Employee Ambassadors provide career advice, networking opportunities, and preparation for prospects entering the competitive job market.


By the Numbers


The Microsoft Reach Challenge

The mission of the Microsoft Reach Virtual Recruiting Network was to broaden and expand Microsoft Design’s recruitment reach. To connect with more prospects from U.S. universities, bootcamps, and historically underrepresented communities of talent. To allow prospects to connect with employees at Microsoft and learn what it takes to build a flourishing career in UX design.


The Turazo Solution for Microsoft Reach

Turazo customized a program for Microsoft Reach to host a virtual recruiting network that would build early relationships with diverse prospects curious about UX careers.

The network allowed and encouraged prospects to connect directly with a variety of Microsoft Employee Ambassadors through multiple, one-to-one conversations.

My prospect has ambition and wants to learn as many skills as possible. The projects on his portfolio website are polished. He will be a good candidate. We discussed a “Day in the Life of a UX Designer” and portfolio review. – Microsoft Design Employee Ambassador


Microsoft Reach – Turazo Takeaway

The Microsoft Reach Virtual Recruiting Network grew engagement and awareness about UX design careers by connecting early with prospects and helping shape their career trajectories.

We talked about different topics but I was made aware of the lack of diversity in UX design. I was encouraged to pursue a career in UX design to change that.” – Prospect (from Generation USA)


Microsoft Reach Turazo Program Highlights

• The Spring 2021 to Fall 2021 cohort growth and engagement exceeded Microsoft Reach’s goals. The two successful pilots led to a 3rd cohort currently underway.

• Clear program positioning and high-quality prospect sourcing led to a higher growth rate for certificate recipients.

• The time commitment of Employee Ambassadors became more manageable as more employees signed on.


More Participant Voices


Book a conversation to learn more about Turazo’s conversational recruiting platform and how it can help your recruiting efforts.